Integrated development of sports and entertainment
In recent years, China has gradually entered the era of great leisure; the residents' demand for leisure and entertainment is increasing, and the entertainment attributes and functions of sports have been continuously verified and excavated
The integration of sports and entertainment is an important source of the emerging big consumption field, and the extensive entertainment ecology of the market has been formed in the world. Sports has been included as an important link of the pan-entertainment ecology, and plays an important role in the development of national economy. Through the systematic analysis of the value logic, background and situation, field and content of promoting the integrated development of sports and entertainment, the integrated development path of sports and entertainment is put forward. The research believes that to promote the integrated development of sports and entertainment, we should enhance the entertainment function of sports elements, support the development of key forms of sports and entertainment, and build leisure places integrating sports and entertainment.
The integration of sports and entertainment refers to attracting more people to participate in sports through the integration of entertainment elements in service content, sports equipment and activity space; enhancing the attractiveness of sports; enhancing the sense of sports gain, and promoting the rapid development of sports undertakings and industry. As an important force in the emerging big consumption field, the market (pan-entertainment) entertainment ecology has been formed in the world, and sports has been included in the pan-entertainment ecology and play an important role in the development of national economy.
In recent years, China has gradually entered the era of great leisure, and the residents' demand for leisure and entertainment is increasing. The entertainment attributes and functions of sports have been continuously verified and excavated. The State Council's "Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption" (Guof [2014] No. 46), The General Office of the State Council's "Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry" ([2016] No. 77) and other documents propose to accelerate the integrated development of sports and entertainment and other related industries. In this context, it is of great practical significance to study the integrated development of sports and entertainment in China
Sports is an important content and form of entertainment, and entertainment is the essential attribute and important function of sports. From the perspective of the relationship between the two, the integration of sports and entertainment is essentially the return of the value of sports and entertainment, which is people's pursuit of a happy life after economic development reaches a certain level, and reflects people's new demand for sports in the new era. On the other hand, from the perspective of industrial correlation, there is a close economic connection between sports and entertainment industry. The asset versatility of the core layer of sports industry, such as fitness, leisure and competition performance, has created natural conditions for the integration and growth of sports and entertainment at the industrial level. During the "13th Five-Year Plan" period, with China's economic development entering the "new normal" and the upgrading of people's sports consumption demand structure, accelerating the integrated development of sports and entertainment and vigorously developing the sports entertainment industry are of important value for improving the participation of national sports, promoting sports consumption and cultivating new growth points of the national economy.
Share the effective way after the industrial era, due to human physical labor and social tension, people's quality of life, an urgent need to seek a body that can make proper movement, and the spiritual relaxation of social activities, and leisure activities, have become an important part of people's life.
Digital sports hall from howeverIt has become the consensus of all sectors of society to adhere to the development of people-centered sports and let the people share the fruits of sports development. Vigorously developing sports and entertainment is an effective way to realize the sharing of all sports groups. Accelerate the development of sports and entertainment integration, continuously enhance the sports fun and entertainment, can greatly attract the general people to participate in sports, improve the sports participation, and can meet the demand of the diversity of sports, diversity, continue to enhance people to participate in sports acquisition and happiness.
At present, China's economy is in a critical period of the transformation of old and new industries and development drivers. As the sports industry is one of the "five happy industries". In particular, the digital movement industry is constantly expanding the national economic growth new space of the strong momentum, so that the whole society is full of expectations.
With the further development of experience economy, people's sports consumption concept is also changing, from the physical consumption to pay attention to service consumption, from a simple ornamental sports consumption to ornamental and participatory sports consumption, digital sports industry promote the development of sports and entertainment integration, complied with the experience economy under the background of new trends of sports consumption, inspired a batch of personalized, scene as the main characteristics of sports new demand, foster a batch of strong experience, high degree of science and technology new sports consumption, sports consumption tend to service consumption.
The importance of service consumption of digital sports hall is reflected in health management and prevention, the improvement of sports effect, the enrichment of sports experience, the improvement of social interaction and the development of health industry. The service consumption of the digital sports hall not only meets people's needs for health, but also provides better sports experience and social interaction, and promotes the healthy development of individuals and society. It will contribute to the cultivation and development of new growth drivers of our economy
In the new era, the digital movement will show the following inevitable trends:
1. Technology integration: The digital movement will be more closely integrated with technology, including the application of virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and other technologies.These technologies will further enhance the immersion and interactivity of digital sports, creating a more realistic and diverse sports experience.
2. Personalized customization: Digital sports will pay more attention to personalized customization, and provide tailored sports programs and training programs according to individual needs and characteristics. Through data analysis and intelligent algorithms, digital exercise will be able to provide more accurate and effective exercise guidance for everyone and meet individualized fitness needs.
3. Social interaction and competition: Digital sports will further emphasize social interaction and competition. Through the online function, participants can interact, compete and cooperate with other players to develop teamwork and competitive spirit. Digital sports will become an important form of social entertainment, facilitating the communication and interaction among people.
4. Cross-border integration: Digital sports will integrate across borders with other fields, such as entertainment, education, medical care, etc. Digital sports will be combined with the entertainment industry to create more interesting and entertaining sports experiences. At the same time, digital campaigns will be used in education and healthcare, including teaching, rehabilitation and health management.
5. Data-driven and intelligent: Digital movement will pay more attention to the collection and analysis of data to realize the evaluation and optimization of movement effects. With intelligent sensing devices and data analysis, digital movements can monitor participants' movement data in real time and provide personalized feedback and advice. Data-driven and intelligent will make the digital movement more scientific, accurate and efficient.
6. Cross-platform and cloud services: The digital movement will connect different platforms and devices. Participants can make digital movements on different devices, whether in a virtual reality device at home, augmented reality applications on smartphones, or in places such as a digital sports hall. Cloud services will provide more convenient storage and sharing functions, making the digital movement more flexible and convenient.
The inevitable trends of digital sports in the new era include technology integration, personalized customization, social interaction and competition, cross-border integration, data-driven and intelligent, as well as cross-platform and cloud services. These trends will drive the development of digital sports, improve the experience and effects of sports, meet individualized needs, and promote the integration and innovation of digital sports and other fields.
Since the reform and opening up, China's market economy has made considerable progress, the humanistic care of the society has been significantly improved, and the public concept of public sports is also constantly changing, creating a good internal and external environment for the digital sports industry with the integrated development of sports and entertainment.
China's sports industry will maintain a rapid growth rate for a long time in the future, and the integration and interaction of sports and entertainment will also become an inevitable trend
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